Amazon, Etsy, Jumia, eBay or Kilimall are all ecommerce platforms. That is, they sell various products online. But who posts these products on these online stores?
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| Online Shopping |
What Is Product Listing?
Product listing is the process of listing product details
on the ecommerce platform. The work is usually done by virtual assistants known
as product listers. Product listing entails listing a product’s information so customers can read and learn about its benefits or limitations to
help them make informed purchasing decisions.
Product listing virtual assistant study, develop and
optimize product listings for an eCommerce company. Listing should be the first
thing customers see when they click on the product.
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| Shopping |
What Should Product Listing Entail?
- A product’s listing details usually include its title, price, description, photos, reviews, and features. The virtual assistant gets these details from the product’s box or the manufacturer’s website.
- The listing should also be subtly persuasive. The aim is to inform the customers about a product and, more importantly for the business, make them place orders. A poorly done listing will not impress potential customers and they are likely to buy from another competitor. Remember, each popular ecommerce platform has thousands of online sellers competing for attention.
- Each ecommerce platform has its special rules to follow. For instance, Amazon requires that the title of a listing have not more than 200 characters. Certain categories should also not have long product titles. Moreover, the listing should be informative, with no valuable details left out.
- To rank high on the platform’s search results, the listing should use keywords well. Therefore, it helps when the virtual assistant doing the product listing has optimization skills. A business should consider hiring a SEO expert as its product lister to help with keyword research.
- Uploading high-quality product photos also improves ranking. Low-quality product images should be avoided.
- The product lister should also have a keen eye on grammar, typos and spelling. Yes, if it’s English, it better be good English. If it’s French, it should be true French. Some customers would ignore a product from your store merely because the listing has too many grammatical errors.
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| Shopping online |
Parting Shot
After the initial listing, the listing specialist will regularly check the products listed to update them so that they always remain accurate.
With everything done correctly, a business can attract more buyers, increase conversions and generate high sales.