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Qualities of a Remarkable Business Logo

Do you want a scalable, all-size logo that never loses its proportion, whether on giant billboards or tiny phone screens?


The internet has become a digital jungle. It is easy to get lost and lose your voice online. Thousands of brands compete for space and attention. The consumers, bombarded with excess ads, themselves now suffer from information overload.

Every business works overtime to get noticed online. Your very own competitors are in the mix, too, burning the midnight lamp developing a plan to have an edge. So, how do you establish your identity or brand that leaves a lasting impression on your customers?

Something as simple as designing a decent logo can be your launching pad.

Logo Development

An excellent logo that your customers can resonate with gives you a foothold and, eventually, a territory in the digital sphere.

If you are looking for an ideal logo designer in Kenya, look no further than ClemTec Virtual Assistant Agency. Our skilled artists would create a recognizable and memorable logo for your business — the kind that translates into money.

Qualities of a Remarkable Business Logo

  1. Relevance

It should be relevant to your business. It has to create the very perceptions you want to develop in your customers. It has to incorporate your company's values, culture, proud history (if any) and maybe something about your vision.

A good logo speaks for you when you are quiet. A picture is worth a thousand words; a well-thought picture, that is. The logos we create for our clients convey deep sense; they visually represent your services or products. Get this: a logo is more than beauty.

  1. Uniqueness

It has to be unique; do not fall for a duplicate log, even for free. The power of a logo is primarily in its distinctiveness. Even from a distance, one should be able to tell the logo belongs to your brand.


We do not succumb to blinding imitating trendy patterns, typefaces or colours while designing your logo. ClemTec VVA designers appreciate the value of choosing the right shapes, fonts and colours that resonate with your particular brand. 

But while trying new ideas that look into the future, we stick to the basic design principles.

A good logo is meant to outlive the present trends. It should usher in the future while resonating with the present. It is cheap and easy to get a trendy logo. It requires little thinking or creativity from the designers. Automation can create one for you.

What would be lacking, however, are the very basics: your company objectives and goals.

  1. Appealing

A good logo should not be crowded with unnecessary elements competing for attention. It should be simply perfect and perfectly simple. The less the clutter, the more attractive or appealing it is.

Do you know one reason Coca-Cola has stood the test of time? Guess.

  1. Right Colour Choice

A great logo should remain great, even in black or white. Remember there are instances when you, newspapers or an associate will print the logo without colours. We consider this while working on your logo.

  1. Scalable

Your logo will appear on your products, banners, business cards, social media pages, websites, and marketing materials like calendars, key-holders or umbrellas. All of these will only have an impact if the logo itself is useful in striking the right cords. How does it look when enlarged on a billboard or reduced on a social media post?

An ideal logo should be scalable or vector-based to retain quality when enlarged or reduced in size. Do you want a scalable, all-size logo that never loses its proportion, whether on giant billboards or tiny phone screens? Poor-quality logos are mostly by-products of certain smartphone photo-editing apps.

Our logos look as great on various social media platforms as on T-shirts or caps.

Our Approach

When you come to us, first we would like to know why you need a new logo, how long your company has been in business and who your competitors are. Has one of them recently been branded? Where's his new logo (we want to see it, for we may unknowingly imitate it)?

The answers help us determine the right logo for your business.


The Result

We guarantee an outstanding business logo targeting your current and potential customers.

ClemTec Virtual Assistance Agency understands the A to Z of logo development. What we reveal here is but a fraction. Our graphic designers know more than words can ever tell. We are forced to be economical with words here because our competitors are keenly listening. We are your ultimate designers. Take advantage of this opportunity to associate with Kenya's best brand identity agency.

Would you like to see some of our logo designs? Get in touch.

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