Sometimes, when I tell a client that I am a social media manager, they take it to mean I am a social media influencer.
Social media influencers and social media managers are
different personnel playing distinct roles in the digital landscape.
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| Social media influencer |
Here are five key differences between them:
1.
Role and Purpose
i.
Influencers
Influencers are individuals who
have built a substantial online following based on their expertise,
personality, or content. They use their influence to promote products,
services or causes to their audience. An influencer can be a movie star,
renowned author, popular rapper, TV presenter, member of parliament, etc.
ii.
Managers
On the
other hand, social media managers are professionals responsible for creating and executing social
media strategies for businesses or individuals. Their role is to manage and
enhance the online presence of a brand or individual. In fact, an influencer
can hire a social media manager to manage his/her social media accounts.
2.
Content Creation vs. Strategy Execution
i.
Influencers
Influencers primarily focus on
creating engaging content for their audience. They produce videos, photos, or
other types of media that resonate with their followers and align with the
brands they collaborate with. They have a cultivated image and aim to be consistent
about their messaging or whatever they stand for in the public eye.
ii.
Managers
Social media managers are more concerned
with the strategic aspects of social media. They plan and implement campaigns,
analyze data, manage advertising budgets, and ensure the brand's social
media strategy aligns with its overall marketing goals. A social media manager
primarily focuses on social media marketing.
3.
Ownership and Employment
i.
Influencers
Influencers are typically
self-employed individuals who own and control their personal brand. They
collaborate with brands on a contractual basis but maintain a level of
independence in creating and sharing content. They are basically on their own.
ii.
Managers
Businesses, marketing agencies, or individuals usually employ social media managers to handle their
social media activities. They work as part of a team and are accountable for
achieving specific business objectives through social media.
4.
Audience Engagement
i.
Influencers
Influencers thrive on building a
strong connection with their audience. Success is often measured by the level
of engagement, including likes, comments, shares, and their overall impact on their followers.
ii.
Managers
Social media managers focus on
optimizing a brand's online presence, reaching target audiences, and achieving
specific business goals. While engagement is critical, their success is often measured
by metrics such as conversion rates, lead generation, and overall brand
awareness.
5.
Monetization Methods
i.
Influencers
Influencers monetize their online
presence through brand partnerships, sponsored content, affiliate marketing,
and sometimes by selling their products or services.
ii.
Managers
Social media managers are
compensated through salaries, contracts, or service fees. Their
primary focus is on managing and executing effective social media strategies
for their clients or employers.
Parting Shot
